JONES LAW GROUPYour Lawyers for Life! Personal Injury Law Firm in St. Petersburg
By: Heath C. Murphy + – Personal Injury I write a lot about the drivers of cars not paying proper attention to motorcycles and the inability of drivers to “see” motorcycles. However, motorists are not the only ones who utilize bad habits when navigating the roads and highways. Though target fixation is common among motorists […]
Call our personal injury law office directly at (727) 512-9847
At Jones Law Group in St. Petersburg, FL, we would like to hear from you. Contact us for a free personal injury case consultation.
Call our personal injury law office at (727) 512-9847
Get educated on the Florida's personal injury laws and more.
By: Heath C. Murphy + – Personal Injury
I write a lot about the drivers of cars not paying proper attention to motorcycles and the inability of drivers to “see” motorcycles. However, motorists are not the only ones who utilize bad habits when navigating the roads and highways. Though target fixation is common among motorists it is much more dangerous for bikers. In this article, I will explain the phenomenon of target fixation and how to avoid falling victim to target fixation.
What is Target Fixation?
Target fixation is a term that was originally coined in World War II. Pilots that flew bombers on runs had a habit of actually crashing into their targets. It was discovered that the pilots were staring at their target rather than where they wanted to fly their plane. Once they addressed this issue in training, it was discovered that the frequency with which the pilots would crash into the target was significantly reduced.
Likewise, when riding a motorcycle it is a common occurrence to focus on areas that the biker is trying to avoid.
There are a variety of circumstances which can cause a rider to be fixated on a target that he/she is trying to avoid. Some examples of situations in which target fixation can contribute to a motorcycle accident include:
1. When entering a curve or corner is common for riders to keep their eyes focused straight ahead rather than following the curve and looking for a point in which they will exit the curve.
2. Objects in the road will naturally draw the rider’s eyes to the object and in some instances cause the rider to become fixated and unable to avoid the collision.
3. Cars or other objects located on the side of the road will cause riders to become fixated and actually collide with the car or object.
4. Potholes are, many times, actually struck because the rider becomes fixated on the pothole.
5. Animals crossing in front of a rider will also be struck when the rider becomes fixated.
6. In many cases, a rider may be attempting to maintain control of the motorcycle and avoid an accident, when he/she becomes focused on objects to near the motorcycle. Even when making split second adjustments, it is important not to become focused on where the motorcycle may end up, but instead to focus on where the rider would like it to go.
This is easier said than done. The only way to avoid this phenomenon is to train your brain. You can practice by focusing on something on the road and then finding a path away from the object. As you approach dangers, consciously look for a path that avoids the pothole or other danger. The more you practice the more it will become automatic and less likely you are to fall victim to target fixation.
Unfortunately, the results of a motorcycle accident can be devastating and include:
1. Death;
2. Traumatic brain injury and/or concussions;
3. Spinal cord damage and/or paralysis;
4. Disfigurement;
5. Fractured or broken bones;
6. Nerve damage and/or biker arm;
7. Lacerations, contusions and road rash; and
8. Neck and back injuries.
Have you or a loved one been injured in a motorcycle accident? Contact an experienced St. Petersburg motorcycle accident attorney at Jones Law Group today. When you contact our office we will immediately set an appointment where you will meet your attorney and be provided with his/her personal contact information. If you do not have transportation or you cannot drive, your attorney will travel to meet you and discuss your case with you.
If you or a loved one has been injured in a motorcycle accident caused by the negligence of another, you should immediately call an experienced personal injury attorney in St. Petersburg at Jones Law Group at (727) 571-1333 during regular business hours or (727) 753-8657 on weekends or after regular business hours. We will evaluate your case for free and you will never pay us a dime unless we recover compensation for your injuries.
Jones Law Group
5622 Central Avenue
St. Pete, FL 33707
References:
Distracted driving is one of the leading causes of auto accidents in Florida. Here are 10 distractions that can result in a car accident and how to avoid them. Summary It doesn’t matter whether a driver is a teenager or an adult. Distracted driving can happen at any age and have devastating results. A momentary […]
Bias against cyclists is real. There’s a good chance you’re reading this because of that bias. The driver who hit you may have thought you should have been on the sidewalk, or you should have just moved out of their way. That motorist probably had no idea how defenseless riders are, but now you have […]
Slips, trips, and falls happen to everyone at one point or another. Thankfully, these accidents are often more shocking than they are harmful. However, there are many circumstances where slips, trips, and falls do cause severe injuries. Falls lead to over 8 million emergency room visits per year and one in five falls leads to […]
A recent report by Mothers Against Drunk Driving (MADD) showed that only 61% of drunk drivers are convicted of their charges. The information in this report was collected from September 1, 2017 to September 1, 2018. The conviction rate is down 7 percent from the previous year. MADD has staff and volunteers that regularly monitor […]
One of the primary dangers of road rage is that it leads to aggressive and careless driving behaviors which put other drivers, passengers, motorcyclists, bicyclists, and pedestrians in harm’s way. Summary It’s not an exaggeration at all to say the dangers of road rage are frightening. Not only does it not make any sense whatsoever, […]
Summary Riding a motorcycle can be exhilarating, offering a sense of freedom that nothing else can match. However, if a rider ends up in an accident, the aftermath of a motorcycle accident can be devastating. The following is a look at some common types of motorcycle accident injuries and how an attorney can help if […]
Speak with us before time runs out! In Florida, you have a limited window to file a personal injury case, so speak to an Attorney today.
Call our personal injury law office directly at (727) 512-9847
Jones Law Group is a dedicated personal injury lawyer in St. Petersburg, FL, serving the Tampa Bay area since 2006. Our experienced attorneys specialize in car accidents, slip and fall cases, employment law disputes, construction law issues, and overtime wage claims, fighting for maximum compensation on a contingency fee basis. Contact us for a free consultation to discuss your case.
Call our personal injury law office at (727) 512-9847
© Copyright 2006–2025 Jones Law Group Attorneys at Law. All rights reserved. Privacy Policy Terms of Use
Attorney Advertising.
The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship. Past results do not guarantee similar outcomes.

See the things you NEED TO DO after your accident. Get the 5 to-do's sent directly to your email.