JONES LAW GROUPYour Lawyers for Life! Personal Injury Law Firm in St. Petersburg
By: Heath C. Murphy + – Personal Injury I write a lot about the drivers of cars not paying proper attention to motorcycles and the inability of drivers to “see” motorcycles. However, motorists are not the only ones who utilize bad habits when navigating the roads and highways. Though target fixation is common among motorists […]
Call our personal injury law office directly at (727) 512-9847
At Jones Law Group in St. Petersburg, FL, we would like to hear from you. Contact us for a free personal injury case consultation.
Call our personal injury law office at (727) 512-9847
Get educated on the Florida's personal injury laws and more.
By: Heath C. Murphy + – Personal Injury
I write a lot about the drivers of cars not paying proper attention to motorcycles and the inability of drivers to “see” motorcycles. However, motorists are not the only ones who utilize bad habits when navigating the roads and highways. Though target fixation is common among motorists it is much more dangerous for bikers. In this article, I will explain the phenomenon of target fixation and how to avoid falling victim to target fixation.
What is Target Fixation?
Target fixation is a term that was originally coined in World War II. Pilots that flew bombers on runs had a habit of actually crashing into their targets. It was discovered that the pilots were staring at their target rather than where they wanted to fly their plane. Once they addressed this issue in training, it was discovered that the frequency with which the pilots would crash into the target was significantly reduced.
Likewise, when riding a motorcycle it is a common occurrence to focus on areas that the biker is trying to avoid.
There are a variety of circumstances which can cause a rider to be fixated on a target that he/she is trying to avoid. Some examples of situations in which target fixation can contribute to a motorcycle accident include:
1. When entering a curve or corner is common for riders to keep their eyes focused straight ahead rather than following the curve and looking for a point in which they will exit the curve.
2. Objects in the road will naturally draw the rider’s eyes to the object and in some instances cause the rider to become fixated and unable to avoid the collision.
3. Cars or other objects located on the side of the road will cause riders to become fixated and actually collide with the car or object.
4. Potholes are, many times, actually struck because the rider becomes fixated on the pothole.
5. Animals crossing in front of a rider will also be struck when the rider becomes fixated.
6. In many cases, a rider may be attempting to maintain control of the motorcycle and avoid an accident, when he/she becomes focused on objects to near the motorcycle. Even when making split second adjustments, it is important not to become focused on where the motorcycle may end up, but instead to focus on where the rider would like it to go.
This is easier said than done. The only way to avoid this phenomenon is to train your brain. You can practice by focusing on something on the road and then finding a path away from the object. As you approach dangers, consciously look for a path that avoids the pothole or other danger. The more you practice the more it will become automatic and less likely you are to fall victim to target fixation.
Unfortunately, the results of a motorcycle accident can be devastating and include:
1. Death;
2. Traumatic brain injury and/or concussions;
3. Spinal cord damage and/or paralysis;
4. Disfigurement;
5. Fractured or broken bones;
6. Nerve damage and/or biker arm;
7. Lacerations, contusions and road rash; and
8. Neck and back injuries.
Have you or a loved one been injured in a motorcycle accident? Contact an experienced St. Petersburg motorcycle accident attorney at Jones Law Group today. When you contact our office we will immediately set an appointment where you will meet your attorney and be provided with his/her personal contact information. If you do not have transportation or you cannot drive, your attorney will travel to meet you and discuss your case with you.
If you or a loved one has been injured in a motorcycle accident caused by the negligence of another, you should immediately call an experienced personal injury attorney in St. Petersburg at Jones Law Group at (727) 571-1333 during regular business hours or (727) 753-8657 on weekends or after regular business hours. We will evaluate your case for free and you will never pay us a dime unless we recover compensation for your injuries.
Jones Law Group
5622 Central Avenue
St. Pete, FL 33707
References:
If you’ve been involved in a car accident, you’re probably going through a pretty stressful time – even if no one was injured. Those stress levels are higher for people who were financing a car at the time of the accident, and that vehicle is no longer operable. What happens then? What if you can […]
By: Heath C. Murphy + – Personal Injury It has never been more difficult to mislead others about your life. The internet has made it amazingly easy to locate and verify information about everyone. Famous people have been caught lying on resumes and fired. News anchors have been publicly shamed and suspended for lying about […]
It won’t take long before the at-fault driver’s insurance company sends an adjuster to get you to agree to a settlement. This skilled professional might act like they’re your friend and want to help, but they’ll be anything but friendly. Insurance adjusters will try to trick you into making a mistake that could damage your […]
Getting into a car accident can be devastating. You can experience injuries that have an impact on your life, changing your quality of living and leaving you with tens to hundreds of thousands of dollars in medical debt along with other damages. If you’ve been the victim of a car accident, you may decide to […]
Blunt-force trauma from a personal injury accident can cause long-term consequences for an individual’s health and finances. Summary During a personal injury accident like a motorcycle, car, or slip-and-fall accident, the victim can come into contact with a hard object. A direct blow from a hard object, such as a car door, wall, dashboard, or […]
See how Florida cities rank for driving safety based on Allstate’s data. Tampa drivers are 30% more likely to crash than St. Petersburg drivers. Find out where your city stands.
Speak with us before time runs out! In Florida, you have a limited window to file a personal injury case, so speak to an Attorney today.
Call our personal injury law office directly at (727) 512-9847
Jones Law Group is a dedicated personal injury lawyer in St. Petersburg, FL, serving the Tampa Bay area since 2006. Our experienced attorneys specialize in car accidents, slip and fall cases, employment law disputes, construction law issues, and overtime wage claims, fighting for maximum compensation on a contingency fee basis. Contact us for a free consultation to discuss your case.
Call our personal injury law office at (727) 512-9847
© Copyright 2006–2025 Jones Law Group Attorneys at Law. All rights reserved. Privacy Policy Terms of Use
Attorney Advertising.
The information on this website is for general information purposes only. Nothing on this site should be taken as legal advice for any individual case or situation. This information is not intended to create, and receipt or viewing does not constitute, an attorney-client relationship. Past results do not guarantee similar outcomes.

See the things you NEED TO DO after your accident. Get the 5 to-do's sent directly to your email.